Some tweets in your timeline may not show up in chronological order anymore
The social network is experimenting with a new feature that makes tweets appear out of chronological order on some users' timelines. Though not the first time the company has experimented with the order of tweets in the timeline, the latest test suggests a bigger change may be in the works.
Though this isn't the first time Twitter has experimented with a feature that causes Tweets to not appear in Twitter's signature reverse chronological order, the latest change is more subtle than previous tests. Unlike the "while you were away" feature, which still preserves the original order of the tweets, the latest change puts them in no discernible order. Instead, like Facebook, Twitter appears to be optimizing tweet order by quality, rather than time.
Predictably, people aren't happy about the change.
However, the move should be of little surprise to those who have been observing the company carefully. CEO Jack Dorsey mentioned the company would "continue to question our reverse chronological timeline" during Twitter's Q2 earnings call, and Twitter's product chief Kevin Weil echoed similar sentiments at the Open Mobile conference last month.
"Great product teams are always challenging their own beliefs... changing away from purely reverse chronological timeline to a world where we try and show you the most interesting and most relevant most important thing that's happening in your world the moment you open Twitter — that's an example of questioning your core beliefs," Weil said.
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