Drive Sales With These 5 Mobile Marketing Tips

Mobile marketing is becoming increasingly valuable today. As such, companies that want to see higher sales numbers and better leads are getting involved with mobile marketing in a big way. Since 67% of internet users are accessing the web from a mobile device, there is a huge and often untapped market to consider. It's important that companies market correctly, though, or they could end up losing out on the sales they really want to get. Here are 5 tips to use mobile marketing to drive sales: 

1). Get Attention in the Mobile Inbox

People today read their mail on mobile devices as much or more than they do on a computer. That means they can end up with a lot in their inbox, and your message can easily get overlooked. Don't settle for getting scrolled past or dumped, unread, into the trash folder. Focus on what you can offer to potential customers, and make that the focus of your email headline. If they aren't interested or intrigued in some way by your email's subject line, they'll never even read the content. 

2). Provide Check-In Offers and Deals

Mobile devices are everywhere, and people check in from the places they go. Give them a reason to come to your place, and offer them something when they get there. If they check in with you and get a discount off of whatever they buy that day, they're more likely to make a purchase. After all, they're saving money - and they'll see it that way even if they didn't originally plan to buy anything from you. Make sure your discounts and deals are fair and realistic, or they aren't going to be enough to attract the leads and sales you really want. With 15% of people making purchasesfrom their mobile devices, you want to give them what they're looking for. 

3). Make Calling Your Company Easy

Your company's dedicated phone number should be all over the web. It should be on your site, on any other places you've signed up to (Yelp, Google, etc.), and on virtually any mention of your company, including social media. Make sure it's consistent, accurate, and up to date. If someone calls you, answer promptly and be helpful. People don't want to waste their time, and when you help them out efficiently there's a higher chance they'll buy from you when they need something you offer. 

4). Have Text and SMS Campaigns Running

Texting and SMS messaging is the way to go now, when it comes to getting attention from prospective customers. It's so easy to send them a text or a message, so there's no reason not to do it. Make it worth their while, though. Offer them a good deal on something, or tell them about a sale that's coming up. Make your texts memorable and significant, and don't send them too often. Over-texting can get you blocked and kill your chances at sales, so that's something to be avoided. 

5). Create a Mentality That's Mobile-First

Mobile is becoming much more important than computers when it comes to making sales and capturing people's attention. Don't ignore your standard web presence, but take the advice of Inc.com and make sure you're optimized for mobile and that you're offering customers what they want and need on their mobile devices. The more you give them what they want, the more they will respond to your offers and come to you to buy what they need. That mobile-first mentality can mean big sales growth, big profits, and a much more lucrative business.

Author Biography

Sophorn Chhay

Sophorn is an inbound marketer specializing in attracting targeted visitors and generating sales qualified leads. Through Trumpia’s SMS marketing automation solution he helps businesses and organizations communicate effectively with their customers or members. Trumpia is offering a free Mobile Marketing Success Kit so don’t forget to grab your free copy.